ABOUT
A company built around one overlooked idea.
That comfort, designed properly, does real work.
Our story
“Sensory Product Design began because the product our founder needed didn't exist.”
For decades, Liz Holland knew certain things about her body long before she had names for them. She knew warmth helped. Certain textures mattered. Gentle containment could settle her. And she needed comfort that didn't require giving up the use of her hands, her feet or her freedom to move.
Years later, diagnoses of sensory processing differences, ADHD and dyslexia gave her language for what she had already spent a lifetime noticing.
So she did what industrial designers do: she started designing around the problem.
What began as years of prototypes for something she needed herself became something larger — Sensory Product Design™, a company built around a simple idea: when we understand how bodies actually experience comfort, we can design better for them.
To create sensory-informed products that work with the body — using thoughtful design to support comfort, regulation and freedom in everyday life.
A world where sensory-informed design is a recognized part of everyday wellness, healthcare, caregiving, education and recovery — and comfort is understood as something that can meaningfully support how we feel and function.
We look for opportunities where comfort has a real job to do — where thoughtful, sensory-informed design can reduce unnecessary stress and make a difficult experience easier to tolerate.
A new category, not a new blanket.
Sensory-informed product design treats comfort as a design discipline — not an afterthought. It considers how products feel on the body, how they support regulation, how they preserve function, and how they fit into real life.
We're building the products, the language and the evidence to help define that category.